Strategic Consulting
Don’t leave strategy to chance.
The reality
Seasoned strategic capability has traditionally lived inside large organisations. When you need it as a growing or mid-sized business — for a commercial challenge, a new market, a product launch, or a direction you want to pressure-test — it's rarely available at the right level, at the right time, or at a cost that makes sense.
What Hayes Horizon does
Hayes Horizon takes on the strategic work that businesses don't have the capacity or capability to undertake themselves.
The starting point is always understanding the real challenge and scoping the objectives before anything else. From there, the work involves building the strategy and producing a clear roadmap. When needed, that extends to orchestrating execution too.
Engagements are project-based or fractional — scoped to what you actually need.
What this covers
Problem Definition — understanding the real challenge and scoping the objectives before any strategy is built
Market Insights — market dynamics, competitor landscape, customer intelligence — the foundation for sound strategic decisions
Commercial & Business Strategy — cross-functional thinking that connects market insights, organizational capability and business goals
From Strategy to Market — commercialization, GTM, positioning and messaging. Turning strategy into an executable roadmap.
Fractional Strategic Support — ongoing strategic capability embedded in your business, without the full-time cost
Who this is for
This work is right for you if you're facing a specific strategic challenge — a new market, a product launch, a direction you want to think through properly before committing.
It's also right if you already have marketing activity happening but the results don't reflect the effort. Sometimes what's needed is an experienced, independent perspective — someone who can look at what's already in motion with fresh eyes, identify the gap between what's happening and what should be happening, and build a plan that connects activity to outcomes.
Whether you need strategy built from scratch or an unbiased view of what you already have — the starting point is the same: understanding what's actually going on before prescribing anything.
Why Hayes Horizon
I spent 25 years on the commercial and marketing strategy side of global B2B businesses — building strategy and orchestrating execution from the inside. I understand what's executable, not just what looks good on paper.
I work with a small number of clients at any one time. That means when we work together, you get my full attention.
