Strategy that works. Results that matter.
The strategy challenge every business owner faces
Running a business is exciting — but it can also feel overwhelming when you're pulled in a thousand directions.
Your team is executing, your days are packed, yet progress doesn't always match the effort. You know you need clear strategic direction — but carving out the time, space, and perspective to create one? That’s the challenge.
That’s where I come in.
Hayes Horizon™ helps business owners step back, see the big picture, and design practical, cross-functional strategies that drive measurable results. Whether you need a marketing reset, an AI roadmap, or a combination of both, I focus on what truly moves the needle for your business
How strategic consulting works
Every business is different — so I tailor my approach to what matters most for your success:
1. Uncover highest-impact opportunities
I help evaluate your biggest challenges and identify where different strategies or AI can create the most impact and value. From boosting productivity to improving workflows, I’ll focus on the levers that make the biggest difference.
2. Make informed, confident decisions
Using simple diagnostic tools and proven frameworks, I help you understand potential business value so you know exactly where to focus first — no guesswork, no wasted resources.
3. Create a practical, achievable path forward
Whether you need an AI roadmap, a refreshed marketing plan, or immediate productivity wins, I deliver actionable steps designed to fit your business, your resources, and your goals.
AI strategy consulting
Most business owners know AI could help — the challenge isn’t understanding AI’s potential — it’s figuring out where to start and how to make it work for your business:
Where should I start?
Where will AI deliver the most value for my business goals?
How can I adopt AI without disrupting workflows or creating new problems?
Hayes Horizon uses proven diagnostic frameworks – adapted from enterprise-level approaches – to help you identify your highest-value opportunities. Through a simple discovery process, I assess your current operations, customer experience, and business support functions to find where AI can deliver real, measurable improvements.
What you get:
— A clear AI roadmap tailored to your business and resources
— Prioritized opportunities with predicted business value and ROI
— Practical implementation steps you can actually execute
— Guidance on responsible AI use, including privacy and ethical considerations
No theory. No jargon. No overwhelm. Just a practical path to using AI in ways that fit your business reality.
Marketing strategy consulting
Marketing without strategy is like climbing a mountain without a plan – you might be moving, but without the right route, tools, and support, reaching the summit is fraught with risk.
A strong marketing strategy gives you what every climber needs: a clear path forward, the right tools for the conditions, contingency plans when things change, and the confidence that every move you make brings you closer to your goal.
I see many business owners busy executing tactics but not seeing the results they want. It’s not a lack of effort — it’s misplaced effort. The missing tool is strategic direction: knowing not just who to reach, but also how to target different customer segments effectively and position your business for competitive growth.
Hayes Horizon helps you step back and build that strategic foundation first. No jargon. No cookie-cutter plans. Just clear marketing strategies designed around your business, your markets, and your goals.
What you get:
— Market analysis to understand your opportunities
— Competitive positioning to stand out in your market
— Brand development to clarify and strengthen your story
— Customer insights to better understand buyer motivations
— Go-to-market planning to launch products and services effectively
— Website and messaging alignment to support conversion and growth
I tailor my approach to address your biggest challenges and deliver exactly what you need to move forward with confidence.